Although the question of branding has always been an essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without a systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model, branding still misses such a sort of … Read more
Is your message consistent, clear and concise? A professional speaker came over to me after his keynote address and asked me for presentation advice. He had impactful slides, a passionate heartfelt topic and a rambling delivery. When I asked him to condense the core of his message into one sentence, he replied. “I don’t think … Read more
A discussion about branding is generally not a conversation anticipated with excitement. If you’re a marketing type it can be characterized as maybe interesting. But, promising most people an indepth discussion on the subject of wine branding; heck, we might have no one accepting an invitation to our dinner party. In reality, creating a brand … Read more
